Bangkok University LMS - Moodle 2022

The fundamental question you might ask is…
Why do Firms spend a lot of effort on developing and marketing new products?  Well, the answer is simple…to GROW!

The dynamics of an organization's business environment expose it to constant changes, leaving it vulnerable to competitive threats. To address these changes and remain competitive, an organization needs to innovate its products and services. Because a critical component to launch new products and services is the value a company can create for its customers. This course deals with the roles and significance of New Product Development (NPD) as applied in decision-making for problems arising in complex markets.

An independent study for a master's degree is an opportunity for graduate students to conduct in-depth research on a specific topic under the supervision of a faculty member. It is typically a self-directed project that allows students to explore their research interests in greater depth than they would be able to in a traditional course.

During an independent study, students work closely with a faculty advisor who provides guidance and feedback on their research. The advisor helps the student develop a research question, identify sources, and formulate a research methodology. The student then researches, analyzes their findings and produces a final paper or project.

Independent studies for master's degrees can take many forms, depending on the student's interests and program requirements. Some independent studies focus on conducting original research, while others involve a literature review or analysis of existing data. The final product of the independent study is a report that the student presents to a faculty committee to demonstrate their mastery of the subject matter. Sometimes, the student can even publish the research paper at a conference or as a journal article.

Besides meeting your degree requirements, your independent study (IS) at the end of the MBI program serves several purposes beyond simply showcasing the subject matter you have learned throughout the program. 

The IS allows you to explore a topic that you are passionate about in more depth than you would be able to in a regular course. You can delve into the subject matter in a way that is tailored to your interests and learning goals. However, you might have to work within the boundaries imposed by your advisor or the research process.

The IS requires you to execute the research on your chosen topic, which helps you develop research skills. With these skills, you can gather and analyze information rigorously. Honing such skills will help you evaluate information critically and guides you in writing a research paper. Employers highly value such skill sets, and research is beneficial in many fields and aspects of your professional and private lives.

Although conducting your IS in a course like fashion goes against the definition of "independent," the discussions and collaboration between you and your peers add to a better understanding and will facilitate your progress. Nevertheless, you must do your work and present your results once you complete the process.

Ultimately, doing an IS can be a valuable experience for those who want to develop their research skills, pursue their interests, or work closely with their peers or a faculty mentor. With your successfully executed IS, you can demonstrate mastery of the subject matter to potential employers or for admission to a doctoral program.

1. Students can develop a focused research question and refine it through independent investigation.
2. Students can demonstrate proficiency in information gathering and analysis using appropriate research methodologies.
   
3. Students can effectively communicate research findings through a well-structured written paper and oral presentation.
   
4. Students can collaborate with peers to gain different perspectives and enhance understanding of the chosen topic. 
   
5. Students can articulate the significance of the research in relation to the broader field of study and its potential applications.
   

This course is concerned with strategic innovation management for corporate competitive advantage. It provides students with the knowledge to understand and the skills to manage innovation at the operational and strategic levels. Specifically, it integrates the management of market, organizational and technological change to enhance the competitiveness of the firm. 

Students will acquire a critical understanding of innovation at the operational and strategic levels in the strategic innovation management context and understand the contexts, processes, structure, and capabilities in managing innovation in a fast-changing globalized business environment.  

The course Business Innovation introduces students to important foundational concepts of innovation on three levels of abstraction: 

• The innovation environment (meta-level):
  Key business drivers and environmental factors of business and innovation in the early 21st century. 
• The core innovation principles (macro-level):
  Key definitions and theoretical concepts related to creativity and innovation and how businesses apply them to create and market innovations
• The core innovation applications (micro-levels):
  The four main challenges that companies need to master and align if they want to lead innovation in their industry: innovation process, innovative people, innovative culture, and creative leadership.

As such, this introductory course enables students to look at the domain of innovation through different frames on three levels (small pictures, the big picture, and the grand picture) and to see how the various topics connect and support each other.

The innovation design techniques module seeks to develop basic skills in design thinking and innovative problem solving. Design thinking is a methodology of innovation based on a deep understanding of what people want and need. Within this module, participants will be presented with various approaches and techniques that can be used to design new products and services. Hands-on experience will be provided in developing physical prototypes, mockups, and, for example, Fab‐Lab.

The creativity and ideation module introduces participants to an exploration of creativity and ideation within the discipline of business and management. The changing understanding of creativity is explored as well as personal approaches to creative problem solving. The broad nature of ideation is examined in terms of idea generation, evaluation, and concept development. The role of both creativity and ideation in gaining strategic advantage is introduced. Participants will be exposed to creativity in different fields, for example. Business, Arts, Science, Engineering and Social Science.

Ph.D. KIM Seminars on Change Management Academic year 2024-2025

PhD KIM Seminars on Change Management Academic year 2021-2023

Ph.D. KIM Innovation Management Seminars 2021-2022

PhD KIM Research Seminars for Academic Year 2021-2022

Ph.D. KIM Research Seminars for Academic Year 2023-2024

Ph.D. KIM Knowledge Management Seminars 2023-2024

PhD KIM Knowledge Management Seminars 2021-2022

PhD KIM Research Seminars for Academic Year 2021-2022

Business Innovation Management offers critical and theoretical perspectives of management that dominated 20th-century thinking and practice in management and paved the way to new paradigms of the innovation age. The course introduces the historical evolution of the management domain and discusses more profound management principles. Students learn about essential foundational concepts of innovation on three levels of abstraction: innovation environment, core innovation principles (such as modern innovation types, innovation adoption, and intellectual property (IP)), and core innovation applications (related to process, people, culture, and leadership).

Introduction to Research provides focused training on innovative research methods and designs, especially case study research methods. The course provides the foundations of quantitative and qualitative research on how to develop research questions, examine literature, select units of analysis, and collect, analyze, and report data. After the course, students will have completed case study research proposals on the topic of their choice. The module is ideal for exploring prospectus ideas or beginning a master thesis and independent study.